DDMP: Session 3 – Keyword Research Tips: Step 1
Session 3: Show Notes
In this podcast I decode the first step in Keyword Research; the searcher’s intent. By understanding HOW people search online it helps you discover keywords more easily because you can match your content to the type of search.
Session 3 talks through the 4 types of searches people conduct online:
- Navigational
- Informational
- Commercial investigative
- Transactional
I then show you how can use that knowledge to find the keywords that will work best for you. Yes, it sounds complicated, but I promise it isn’t.
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