DDMP: Session 3 – Keyword Research Tips: Step 1

Session 3: Show Notes

In this podcast I decode the first step in Keyword Research; the searcher’s intent. By understanding HOW people search online it helps you discover keywords more easily because you can match your content to the type of search.

Session 3 talks through the 4 types of searches people conduct online:

  1. Navigational
  2. Informational
  3. Commercial investigative
  4. Transactional

I then show you how can use that knowledge to find the keywords that will work best for you. Yes, it sounds complicated, but I promise it isn’t.

 

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About Andrea M. Fuller

With 15 years of experience in the technology industry, Andrea has worked with local and national non-profits and Fortune 500 companies. Over the years, she has worked for tech start-ups, CTIA-The Wireless Association, website development shops and Ketchum, before starting her own company in 2014.
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