Blue Corridor (Gazprom North America)

Case Study

The Challenge

The client had a non-responive press release based website for their annual Blue Corridor NGV rally that was not generating enough awareness of the rally or of the adoption of NGV (natural gas vehicles) within the US and was unaccessible on mobile devices.

fullerdigitalstrategy_casestudies_gazprom

The Solution

Rebuilt the site on an open source platform with a responsive design that could accommodate multiple languages and render properly on mobile. Created a content marketing strategy that was sustainable year round and optimized for important industry keywords. In addition, the content marketing strategy included social promotion for both international and US based audiences.

The Impact

  • Increased site visits by over 130%
  • Increased the average site visit duration by over 68%
  • Increased the number of news stories written about NGVs and Blue Corridor Rally within the US and Europe all year round directly as result of the site
  • Increased the ranking within the US for main keywords to the Top 10 within search engine results
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