5 Step Project Plan for Social Media
When building a new website any project manager worth their salt will have a project planning document they require their client to fill out. Have you ever thought about filling out a similar document for your Social Media Strategy?
Err regardless of the size or length of the Social Media project your working on, I believe having a planning document to solidify your thoughts can only strengthen your strategy. Here is a basic project plan for Social Media I put together:
5 Step Project Plan For Social Media
- What are the desired outcomes for this project/strategy
- What is your vision for this project?
- What measurable goals do you want to set?
- What metrics can you collect to measure your success
- What is the brand’s personality for this project?
- Who are the audience (s) you want to reach?
- What Social Media platforms are they using?
- What platforms or websites do your target audience(s) spend the most time on discussing this topic?
- What are the saying/focusing on, in these online communities/platforms?
- Does the conversation/focus change dependent upon the Social Media platform?
- Who are the influencers within each of these communities?
How to Implement Your Project Plan
Once you have answered all these questions you will have a very good picture of what your online landscape looks like. With this information it’s time to create a Social Media project plan that will allow you to successfully outreach and engage with your target audience (s).
The last piece to finishing this project plan for Social Media off is to:
- Establish execution tactics per Social Media platform that mirrors back to your overall strategy.
- Establish metrics collection methods/goals for the project/strategy.
Now you are off to the races!
Remember to keep an eye on those metrics. They are valuable in not only determining the success of the project, but also in allowing you insights into how your target audience engages or doesn’t engage with you. Metrics can and should be used to make changes for the betterment of a campaign, don’t just see it as a bean counting exercise.
Knowledge (metrics) = Power; but you need to use the knowledge (metrics) to gain the power.
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